Skills Specialist Trish Green cringes when she hears presenters bragging
about how they've thrown together their multimedia presentations on the
plane or in the back seat of a taxi on the way to a presentation.
"That's a recipe for disaster," she says. "The most common
blunder in creating visual materials is to underestimate the amount of
time and resources required to create visuals."
the developer and trainer for a program Build Better Visuals™,
which is now offered to Canadian Professional Sales Association members (CPSA) as part of its professional development series.
developed the program two to three years ago in response to a need I saw
in the industry," says Green. She noticed that while presenters could use PowerPoint software to put
together a presentation, they didn't understand visual design concepts.
were traditionally relegated to the covers of annual reports, the screen
behind the presenter or charts and graphs. But the digital age has changed
all that. New technologies and tools give the potential for anyone from
the sales person to the CEO to be a visual communicator."
good visuals, says Green, requires an ability to transform a paragraph
into a metaphorical image or a flow chart or a bar chart. "You can
stand and talk all you want," she points out, "but it's the
creation of an image in someone's mind that they will take away and
remember and that will remind them of what you said."
half-day course provides guidelines for effective multimedia design. 'Visual thinking'
- moving words to pictures - using light to create movement on visuals and
the psychology of color are examined in detail.