send out a press release
Get free publicity by sending all the details about your
presentation to local newspapers. Include key points that will
attract the reader’s attention.
Include your picture and distribute it to your network.
Publicize the speech on your website, in a newsletter or any
Send publicity to your prospects inviting them to attend your
early - greet the audience yourself
Meeting audience members before the presentation helps you
distribute a handout & your business card
Make handouts of value — something that will be
retained. Include marketing materials. Consider including tips
or secrets you share in your presentation. Make sure all
your contact information is on EVERYTHING.
Give an evaluation form to each participant. Be sure to
request names & contact info.
Have a place on the evaluation form where participants can
list other groups, and the contact person, who might need
speakers. Groups are always looking for speakers and when
someone has heard you it's a great referral —
well, it should be.
As an incentive for handing in the evaluation, offer a
door prize. It can be as simple as a free 1-hr
consultation of your services. Bring a book or tape that would
interest the group. When you have collected all of
the evaluations you can select a prize winner.
After your presentation stay to mingle with the audience.
This is your opportunity to add value, get feedback and build
Since you may not be paid for the presentation, ask for
another form of compensation. A free ad in the group’s
newsletter or a complimentary membership might be a fair exchange.
Promptly send a thank you note to the person who invited
you. Consider including copies of the evaluations.
©Patricia (Trish) Green
Trish Green, Presentation Skills Specialist
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