Up Your Presentations
Magazine for Canadian Entrepreneurs - December 2000
If you've ever noticed your audience nodding off in the middle of your big
presentation, Trish Green has some advice for you: Create visual images to
drive your points home.
"Too many people just take the words from their speaking notes and dump them into PowerPoint," says Green, a presentation skills specialist in
Mississauga, Ont. "Your audience can read faster than you can speak. They won't be listening to
you - they'll be way ahead of you. If this is what you're going to do, you might as well just print out your slides and
Green advises presenters to translate their words into strong images that reinforce their words-images that will help the audience remember the main points. Using tired visuals, she says, is like "wearing a 10-year-old
suit. Your audience will have a negative impression before you even open
your mouth." She warns that even seemingly innocuous elements, such as typeface
and margins, work differently on a screen than they do on a page. "There's lots of subliminal communication
going on," she says.
Presentation software may be easy to use, but it's not easy to use wisely.
Green's advice: take the trouble to have an expert teach you the elements
of thinking visually. more information
Toronto-based presentation skills specialist, public
speaker, trainer, columnist and publisher t'greetings, an electronic newsletter for business presenters.